The promotion of the social value of public libraries is vital for their survival as core institutions in our communities. Awareness must be targeted to users (and potential users) but also to decision makers.
Awareness campaigns not always come from libraries, sometimes they are independent institutions working with volunteers and organized nationwide:
Since 1984, The Library Campaign has been working for the improvement of public libraries services in the UK. Amongst other things, they “send evidence to government consultations on behalf of library users” and “regularly issue press releases and comments to the national and specialist media”.
In their web page you’ll find a wide range of resources for supporting libraries, the newsletters they publish quarterly (and send to their members), the texts they send to the media, open letters, etc.
Another initiative in the UK is Voices for the Library, which “aims to provide the facts about the public library service in the UK, the role of professional librarians and provide a space for library users to share their stories about the difference public libraries have made to their lives”.
They have designed different campaigns like What can you do? (to get involved in saving libraries) or 10 things you need to know about library closures/campaigns.