Tag Archives: Library marketing

“Libraries in crisis” at The Huffington Post

 Nowadays in the crisis scenario, libraries are threatened by cuts affecting staff, opening hours and budget. More than ever, libraries have to be defended as what they are: public spaces supporting the community they serve specially in times of global crisis.

 The Huffington Post has released a series called Libraries In Crisis, for putting in value the role of libraries today, how they use technologies for developing services and what is the model of the libraries in the future. In other words, they’ve created a debate space for the general public around libraries.

Scottish libraries in pictures

Libraries from Scotland have come up with a very appealing marketing campaign in the occasion of the Book Week Scotland 2013: they’ve contacted local artists to do out in their style the façades and window panes of the public libraries.

You can check the results at this slideshow from the BBC News portal

 

Library of Birmingham’s Inauguration campaign

The new Library of Birmingham has opened its gates, becoming the largest public library in Europe. An ambitious campaign including an opening speech from Malala Yousafzai and media coverage in TV channels and newspapers has been displayed. They have also programmed a “Discovery Season in the Library of Birmingham”, with a series of activities to show the new building and the collection and resources.

http://www.libraryofbirmingham.com/

Libraries as “public living rooms”

Liz McGettigan, Head of libraries and information services at the City of Edinburgh Council, published a post a few weeks ago at Newstart. Marketing is an important aspect of Library Management. Plus, Edinburgh’s libraries offer an attractive set of services and have managed to increase usage and performance despite of the budget cuts. Read  the full article in this link:

Libraries as “public living rooms”