The Ministry of Education, Culture and Sport of Spain has launched in Internet a new reading promotion and awareness-raising campaign for youth as part of the National Reading Promotion Plan.
This campaign is focused on teenagers aged 14 – 18 years old, who are in a critical personal development phase in which their reading habits may decrease. At the same time, the campaign wants to promote reading habits in the framework of the generalised use of the InfomationTechnologies.
The slogan is “You do like reading (but maybe you don’t know it yet)”. The message is attractive and positive both in its design and its content. The main idea is that youth actually read more than they think, mainly when they use the Information Technologies.
The web site of the campaign includes, in addition to a lot of links to portals, virtual libraries and blogs of their interest, a reading game in which the user chooses the steps to move forward in an adventure, and he may even win an e-Reader.
Subdirectorate General for Libraries Coordination
Ministry of Education, Culture and Sport